The Importance of the Marketing Mix in E-Commerce Education

Abstract

In modern education, especially in English language classes for e-commerce students, learning business-related topics has become highly important. One of the most essential topics is the marketing mix, which includes Product, Price, Place, and Promotion. This topic helps students improve both their professional vocabulary and communication skills in English. The article discusses the importance of teaching the marketing mix in English lessons for e-commerce groups and explains how this topic develops students’ business knowledge and language competence.