SPECIFIC FEATURES OF MARKETING IN MANAGING HIGHER EDUCATIONAL INSTITUTIONS
Keywords:
educational marketing, segmentation, customer, market, price, supply, demand, marketing strategy, integration, internal and external environment, strategic analysis.Abstract
This article explores the scientific and theoretical foundations of organizing marketing in higher educational institutions. It emphasizes ways to effectively apply marketing principles in managing educational organizations. The paper examines the role of marketing in the modern education system, the key tasks and distinctive features of educational marketing in enhancing competitiveness, and the characteristics of utilizing educational services under current conditions.
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